Engineered Happiness

at scale

Your reality conspires for you when you invest your attention.

About Pronoia

This is a space for exploring the intersection of engineering, philosophy, and human experience. Here, I share thoughts on attention, happiness, and the practice of building coherent lives through intentional choices.

As a coder at heart, I approach life's questions with the same rigor I bring to building software: breaking down complex problems, testing assumptions, and iterating toward better solutions. This blog is where those explorations live.

Things I've Built

From peptide research platforms to THC beverage brands — I build at the intersection of code and real-world impact.

Start with the Manifesto

Understand the core philosophy behind Pronoia and attentional responsibility.

Read the Manifesto